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ANNUAL CONFERENCE  2024 Sofia September 13th - 15th

Annual Conference

Sofia- IAAG Annual Conference  September, 13th - 15th 2024 - Transformation through Innovation

Join us for an exciting weekend adventure to explore Sofia, a vibrant cultural and business hub in Bulgaria and the Balkans.
Bulgaria joined the European Union in 2007 and most recently Schengen this year.
Sofia, the capital of Bulgaria, offers a rich history, and diverse cultural and artistic presence, and is home to multiple global businesses that we invite you to explore with us.

Our conference will kick off on Thursday evening, September, 12th, and conclude on Sunday afternoon, September, 15th.
For those of you spending an extra day or so in Sofia, we will also provide a list of additional diverse cultural and outdoor activities.

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Early Arrivals Program

Let's meet for a first chat and to enjoy some good fine wines and get a first flavor of Bulgarian wine culture with a wine-tasting experience. Bulgaria's wine-making tradition has undergone a remarkable revival, blending age-old techniques with modern innovation. This resurgence has elevated Bulgarian wines to international acclaim, marking a renaissance in the country's viticultural landscape.


20:00 h - 22:00 h

Wine Tasting, Seewines Gallery

106 Bulgaria Blvd,

1618 Sofia, Bulgaria

dress code: casual


We would like to thank the following contributors to our Annual Conference 2024 in Sofia


as well as those, who have contributed as organizers 


Please revisit this page to follow our updates on speakers, panelists, and other contributors!

If you have any questions regarding the Annual Conference 2024, please get in touch with Beatrice Melchers at or

phone 0151-72664258


Hotels & more


We took great care in looking for venues reachable on foot from the below-listed hotels and in negotiating special rates for you. We have not found a low-budget hotel this year close to the chosen venues, which meets our standard for low-budget hotels. Therefore, this year we have only chosen two *****-hotels and negotiated special rates for you at the InterConti and the Sense for a limited number of rooms on a first come first served basis. Please check our registration form for information on single and double-room rates. 

InterContinental Sofia, - IHG Hotel, ***** Pl Narodno Sabranie 4, 1000 Sofia (1-minute-walk from the Sense Hotel)

InterContinental Sofia is a luxury hotel in the heart of the Bulgarian capital, adjacent to the country’s primary government buildings, cultural highlights, and business district. Overlooking Parliament Square and offering stunning views of St. Alexandar Nevski Cathedral, InterContinental Sofia delivers iconic luxury in a location that provides you with a truly authentic sense of the city. Relax in one of our luxurious rooms before enjoying a flavourful meal at one of our signature restaurants.




Classic room

Sense Hotel,***** Tsar Osvoboditel Blvd, 1000 Sofia (1-minute-walk fromthe InterConti)

Sofia's first upscale design hotel, balancing luxury and superb design with world-class service. Proud member of Design Hotels, Sense Hotel Sofia is an architectural piece of art that stands out from the crowd


Superior  room                                                                Deluxe room

DOT  For those up to an exceptional accommodative experience, we recommend having a look at the DOT and its intriguing concept. Special rates with a 10% discount for participants of the Annual Conference are available here.  Apply the promo code: INSEAD24. under the Book-now button. Please note: To join us at the venues, you will have to use either public transport, a taxi, or walk on foot (30+ min to venues or meeting point for bus transfer): 

Hotel prices as quoted in our registration form relate to two nights incl. breakfast, and city tax. Please note that expenses for minibar, telephone, internet access, or parking are not included and have to be settled by the guest upon check out. 

If you have any questions regarding the Annual Conference 2024, please contact

Beatrice Melchers at or phone +49 151 7266 4258



Annual Conference Ticket

Please get a ticket for each person attending!

Thursday Night Tickets - wine tasting 

members/non-members 35€/50* 

Full Conference Packages

(without accommodation):


1. Early Bird for members & partners/family 390€ (until July 1st)
Members & partners/family 440€ (after July 1st)
INSEAD Alumni Non-members & partners/family 590€

4. Young Alumni (MBA'20D-24J & MiM)& partner/family

members 200€ /non-members 350€

The Full Conference Packages include

  • Friday morning: Company Visit **

  • Friday Mingling & Lunch snacks at the Intercontinental

  • Friday afternoon -  Conference Part I ***

  • Friday Night Dinner at the Made in Blue

  • Saturday morning: Conference Part II ***

  • Saturday Lunch

  • Saturday Explore the City I: Scavenger Hunt

  • Saturday Global INSEAD Day Dinner at the Sense Rooftop

  • Sunday Breakfast at the Dot 

  • Sunday  Explore the City II: Guided Tours

* not included in the Full Conference Packages!

** bus transfer from InterConti incl.

*** Coffee break incl.


We look forward to mingling with the Bulgarian Alumnae/i community. Therefore we offer special packages for  Sofia-based Alumni/ae in addition to the other available tickets.

5. Friday Only Ticket 

Members & family/partners 155€ / 

Non-member & family/partners  220,00€

The Friday-Only Ticket includes:

  • Friday morning Company 

  • Friday Minging & Lunch snacks at the InterContinental)

  • Friday afternoon Conference Part I***

  • Welcome Dinner at the Made in Blue

6. Saturday Only Ticket

Members & family/partners 225€

Non-member & family/partners 300€

The Saturday Only ticket includes

  • Saturday morning - Conference Part II ***

  • Saturday Lunch

  • Saturday Explore the City I: Scavenger Hunt /guided tour

  • Saturday Global INSEAD Day Dinner

7. Sunday Only Ticket (children under 12 free)
Members & family/partners 60€

Non-member & family/partners 90€

The Sunday Only Ticket includes

  • Sunday  See-You-Again-Breakfast at the DOT

  • Sunday Explore the City: guided tour

8. Partner Ticket Saturday 

       Gala & Dance only 150€


*** coffee break incl/** coffee break and lunch incl.


Members are welcome to bring family/partners/guests at membership rates. Member is a member of one of the National INSEAD Alumni Associations or the National Alumni Club Bulgaria




Registration is open until September, 5th. Please download, and complete our registration form, and send it to the IAAG Office via e-mail, fax, or mail.


The number of rooms we have reserved at the hotels is limited so we make reservations on a

first-come-first-served basis. Upon receipt of the registration form, your registration will be confirmed

by e-mail. About 10 days before the Annual Conference you will receive an information package

including, among other things, an updated program and other useful information on the city of

Sofia and the hotel you have chosen.

Cancellation and cancellation fees: 50% until September 1st, after that 100%. Replacement by another participant is generally possible.

Traveling to Sofia: We suggest booking flights early to profit from better rates.

If you have any questions regarding the Annual Conference, please get in touch with Beatrice Melchers at, Tel.:+49 (0) 151 7266 4258

The Organizing Team

Organizing Team

Map & Directions


Bettina Langenberg (IEP'97) IAAG Board Member

Klaus (MBA'00J) und Anja Kassing

Caroline Sabel (YMP'00)

Xiansu Chen (MBA'15D)

Daniel Soujon (MBA'11J)

Ulrich (MBA'01J) und Fernanda (MBA'01J) von Christen

Hans-Alfred Breuninger (MBA'83D)

Mandy Bowers (MBA'21D) mit Emmanuele Tramoy

Marta Simenova (MBA'20J)

Andreas Distler (CGM'17)

Raphaela Balzer (MBA'09J)

Sieglinde Oettl (TGM FIA'13F) und Dr. Ralph Hiemeyer

We keep you up to date on a weekly basis 


Registered guests
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