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ANNUAL CONFERENCE  2024 Sofia September 13th - 15th
Turning 180 degrees     

Annual Conference

Thank you to everyone who fills this annual conference with

content and thus makes it an inspiring day.

Sofia- IAAG Annual Conference  September, 13th - 15th 2024 - Turning 180 degrees

Join us for an exciting weekend adventure to explore Sofia, a vibrant cultural and business hub in Bulgaria and on the Balkans.
Bulgaria joined the European Union in 2007 and most recently Schengen this year.
Sofia, the capital of Bulgaria, offers rich history, diverse cultural and artistic present, and is home to multiple global businesses that we invite you to explore with us.

Our conference will kick off on Thursday evening, September, 12th and conclude on Sunday afternoon, September, 15th.
For those of you spending an extra day or so in Sofia, we will also provide a list of additional diverse cultural and outdoors activities.

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Early Arrivals Program I

Let's meet for a first chat andover  some good wines and get a first flavor of Bulgarian culture with a wine tasting experience in Bulgaria. 

Bulgaria's wine-making tradition has undergone a remarkable revival, blending age-old techniques with modern innovation. This resurgence has elevated Bulgarian wines to international acclaim, marking a renaissance in the country's viticultural landscape.


20:00 h - 22:00 h

Wine Tasting

Seewines Gallery

106 Bulgaria Blvd,

1618 Sofia, Bulgaria

dress code: casual


We would like to thank the following contributors to our Annual Conference 2024 in Sofia

Ilian  Mihov,  Macro-Economy

Galya Prokopieva, Capital Media Group

Ivo Prokopiev, Alpha Holding

Xavier Marcenac, Nasekomo AD

Evgenia Peeva – Serial Entrepreneuer in Education

Milena Ivanova, IAF

Mina Draganova, VP IAA Board

Stan Vasilev + Decho Spassov, Seewines

Watch out for more information coming up soon!

Please visit this page again to follow our updates on speakers, panelists and other contributors!

If you have any questions regarding the annual Conference 2024, please contact Beatrice Melchersat or phone 0151-72664258


Hotels & more


We took great care in looking for venues reachable on foot from the below-listed hotels and in negotiating. We have not found a low-budget hotel close to the venue, which was up to the standard we recommend. Therefore, this year we have only chosen two *****-hotels:

InterContinental Sofia, - IHG Hotel, ***** Pl Narodno Sabranie 4, 1000 Sofia 


Sense Hotel,***** Tsar Osvoboditel Blvd, 1000 Sofia


For those up to an exceptional accommodative experience, we recommend having a look at the DOT and its intriguing concept. Special rates with a 105 discount  for participants of the Annual Conference are available. here.  Apply the promo code: INSEAD24. under the Book-now-button.. Please note, to join us at the venues, you will have to use either public transport, a taxi, or walk on foot (30+ min to venues or meeting point for bus transfer): 

If you have any questions regarding the Annual Conference 2024, please contact Beatrice Melchers at or phone 0162 980 5401


Annual Conference Ticket

Please get a ticket for each person attending!

Full Conference Packages:


1. Early Bird for Members & partners/family 390€ (until July 24th)
2. Members & partners/family 440€ (after July 15th)
3. INSEAD Alumni Non-members & partners/family 650€

4. Young Alumni (MBA'20D-24J & MiM) - Members & partner/family 200€

These tickets include

  • Friday morning: Company Visit with bus transfer * 

  • Friday Mingling & Lunch snacks at the Intercontinental

  • Friday afternoon.  Academic Session 1

  • Friday Night Dinner at the Made in Blue

  • Saturday morning: Academic Session 2**

  • Saturday Explore the City I: Scavenger Hunt

  • Saturday Global INSEAD Day Dinner at the Sense Rooftop

  • Sunday Breakfast at the Dot 

  • Sunday  Explore the City 2: Guided Tours

 We look forward to mingle with the Bulgarian Alumnae/i community. Therefore we offer special packages for  Sofia- based Alumni/ae (as documented in MyiNSEAD)Alumnae/i

 Friday Only Ticket

Members & family/partners 310

Non-member & family/partners 380€

This ticket includes

  • Friday (BCG X Digital Venture or Deutsche Bahn Digital Base)*

  • Friday Gen Z at Telefonica BASECAMP**

  • Friday Gala Dinner & Dance

8. Saturday Only Ticket

Members & family/parters 250€

Non-member & family/partners 330€

This ticket includes

  • Saturday Academic Session**

  • Saturday Explore the City I: Scavenger Hunt

  • Saturday Global INSEAD Day Dinner

9. Sunday Only Ticket (children under 12 free)
Members&family/partners 95€

Non-member&family/partners 115€

  • Sunday 1 guided tour

  • Sunday "See you again" - Lunch

10. Member's Partner Ticket Friday

       Gala & Dance only 220€


11. Member's Partner Ticket Saturday

      Global INSEAD Day Dinner only 160€

* coffee break incl/** coffee break and lunch incl.

members are welcome to bring family/partners/guests at membership rates.

Member is a member of one of the INSEAD Alumni Associations

Cancellation policy: Cancellation is possible until  20. August. Please contact, if you have to cancel your participation.. 


Register by downloading and sending the filled-in registration form to or clicking here.


Map & Directions

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